The job is broken down as follows:

Review brand research and identify key insights
Review people and capability within the company and its suppliers to ensure on-going delivery of digital
Review content and design content strategy
Review customer segments and lifecycle input into strategy
· Review creative and input into strategy
· Creative concepting to meet briefs
· Conduct digital media listening
· Write strategy and action plan
· Design Communication plan
· Design digital presence plan
· Design end user experience
· Document key functionality for digital
· Design and select CRM
· Gap analysis of current state to future state and project plan